WildCrowd is a not-for-profit crowdfunding and volunteering website focused on conservation, the environment and animal welfare. We only support registered charities and rewards for donors are provided by carefully chosen ethical companies.
Crowdfunding is a great way for charities to raise money and find new supporters. It’s low cost and doesn’t require any specialist expertise, which makes it particularly good for small and medium sized charities with limited resources.
Our aim is to build an online community of people who care about conservation, the environment and animal welfare and who want to make a difference. Visitors to WildCrowd can browse a range of innovative projects and contribute money, time or goods.
Charities keep all the money they raise (after the deduction of a small administration fee*), but, if they don’t reach their target, they must tell supporters what they will do differently. This could be adding money from somewhere else, running a new campaign or scaling back their project. When the project is complete we also ask them to post a report to tell supporters how their contributions were used and what the project achieved.
Donors to campaigns featured on WildCrowd can claim a reward, or thank you, from one of the companies included our reward scheme. The rewards available depend on the size of the donation and could range from money off organic cosmetics to a free vegetable box or T-shirt.
This is different from other reward based crowdfunding platforms where charities must provide their own rewards and means that Charities using WildCrowd are able to keep more of the money they raise.
The reward scheme is also a great way for us to showcase companies that, not only produce fantastic products, but that also care about the planet and the creatures we share it with.
Notes for editors
- Crowdfunding involves raising money for a specific project from a large number of people, usually online. In reward based crowdfunding people who donate money can opt to receive a reward. Early reward based crowdfunding websites, like Kickstarter, focused on fundraising for small businesses and start- ups.
- The use of crowdfunding by charities is relatively new and we are not aware of any other crowdfunding websites where the rewards are provided by a third party rather than the charity running the campaign, or that are focused exclusively on the environment, conservation and animal welfare.
- Charities using WildCrowd can raise money, find volunteers and citizen scientists or request donations of goods like pet food and building materials.
- WildCrowd is a not for profit company limited by guarantee. We charge charities a small percentage of the funds they raise (5%) to cover overheads and investment in the platform. There is no charge for charities to recruit volunteers or request non-financial donations.
- Small businesses do not pay to join the reward scheme, but they must meet our ethical criteria.
- WildCrowd was founded by Frances and Bjorn. Frances has a background in marketing and fundraising and has previously worked for the Financial Times and the British Library; she is also a charity trustee. Bjorn is a web developer and entrepreneur. Both live in South Oxfordshire near Henley on Thames.